Strike Born started with nothing more than a dream, a knife, and a block of wood. At just 15 years old, I set out to create my first fishing lure by hand. What began as a simple idea quickly grew into a mission: to design lures that don’t just look good, but truly catch fish. Every prototype took hours of sanding, shaping, and testing—driven by passion and the vision to build a company that could stand with the best in the fishing industry. Strike Born isn’t just a brand. It’s proof that with passion, patience, and persistence, you can turn a dream into reality.